My career began in 2002 in the world of fashion photography, where I trained alongside some of the industry’s most distinguished photographers. Early on, I had the opportunity to collaborate with leading modeling agencies across the globe, producing editorial and commercial work that has been featured in international publications. This foundation shaped my eye for detail, composition, and elevated visual storytelling.

In 2009, I expanded into video production, contributing to high-level television projects, including productions for HBO at Hollywood Center Studios and the series California Life HD. These experiences refined my ability to translate creative vision into compelling visual narratives across multiple formats.

Driven by a passion for both creativity and technology, I pursued studies in computer science and, in 2013, transitioned into the e-commerce industry. There, I began designing and developing digital storefronts, eventually managing high-end fashion brands and overseeing their online growth. I have helped build and scale businesses from the ground up, combining brand identity, user experience, and performance-driven strategy to achieve lasting success.

Today, my work represents a seamless fusion of fashion, media, and digital commerce, where aesthetics meet strategy, and vision becomes measurable growth.